Digital Asset Deals 22nd October
There were 15 new content site listings (-6 from last week) over the last 7 days earning > $500/m:
There are currently 191 live listings with verified traffic (+3 from last week) across the main players in the market, for established content sites earning > $500/m:
This week we’re able to feature 1x aged domain, 1x starter site, 2x established sites, and 1x social account (no new newsletters this week) ranging from $9K to $200K.
We are getting very close to launching a 2.0 of this publication with far greater dealflow than one email can allow - we can’t wait to share it with you.
Existing paid subscriber will automatically get access
- anyone new will need to be approved.
You can comment on these deals and leave us a question at the bottom of the web version of this post. The Reminder and Terminology sections are here, and SOPs for due diligence and generating upside are here.
Cheers
Colin Ma & Richard Patey
Aged Domain
Company: Niche Website Builders
Domain Name: bodymindandmodem.com
Domain Info Page: https://www.nichewebsite.builders/expired-domain-body-mind-and-modem/
Price: $8,995
Niche: Martial Arts
Google Trends Screenshot: Martial Arts
Ahrefs:
Wayback Machine: February 28, 2018
Pages Indexed: 0
Supplier Recommendation: We would build out a Martial Arts equipment review site.
Our Thoughts
This expired domain is in the martial arts niche. With some respectable strength and DR (with links from sites such as the NY Times) and available keywords the potential for the site is bigger than we initially thought.
There is a ton of martial arts equipment that can be bought - protective gear, mats, mouth guards, training equipment and more and MMA is having explosive growth in 2020 despite the pandemic (the UFC is one of the few places hosting live events). There is no shortage of content one could create on this site.
Our Verdict: ★★★★☆ Solid domain in good niche (must buy content package with the site)
Starter Site
Company: Flippa
Listing URL: https://flippa.com/10705454-advertising-business
Site URL: PressureWasherToday.com
Current Bid: $1 (Reserve not met!)
Earnings: $400 L12M
Niche: Home product
Monetization: Amazon Affiliate
Wordcount (Weglot): N/A
Ahrefs:
Our Thoughts
Micro niche sites aren’t necessarily our favorite sites to build up from, but they can still be sound investments, particularly for beginners. With a lot of keywords that can be nudged up to the first page, there is opportunity to improve the rankings. There are a lot of on-site wins that can be worked on to improve the site.
Although it’s nowhere near its peak, it has been fairly consistent the past 6 months. Also, the top page has a high share of traffic which is a little concerning, but it’s hard to find sites at that revenue level that don’t have a similar issue. Overall, it’s a great opportunity without a lot of risk.
Potential Upside
100 keywords ranking 11-20 with 200+ search volume, many with high search intent
Very short articles, adding content to competitor length will increase rankings
Home page link juice isn’t well distributed to priority pages. Improving the structure will help pass link juice
Very little interlinking was done. Adding internal links should improve rankings
Potential Risks
Traffic is down a lot from its spike ~4 years ago. Inquire about this while doing DD
Has some odd links to disavow (if not disavowed already), but they may be naturally occurring
Top page has 38% of traffic according to Ahrefs
Our Verdict: ★★★★★ Site with a lot of upside and quick wins
Established Sites
Company: Flippa
Listing URL: https://flippa.com/10697355-services-internet
Site URL: mycryptopedia.com
Price: $200,000
Earnings: $9,600 L3M
Niche: Cryptocurrency
Monetization: Digital Products and Affiliate
Wordcount (Weglot): 155,259
Ahrefs:
Our Thoughts
This site in the crypto space is great for anyone looking for a content site that doesn’t depend on Amazon Associates. While it’s a decent opportunity as is, it’s best for someone willing to invest a lot into content to leverage the high DR. There is a lot of great keywords to rank for in the space with high paying affiliate offers that are not being taken advantage of.
That said, it’s not perfect. With weak EAT and a decline in traffic from May it is on a slight decline (though revenue is still quite strong).
Regardless, it’s a great site for an investor with some experience in content sites and with some additional budget to add a boatload of content.
Potential Upside
30 keywords ranking 11-20 with 200+ search volume
Unmonetized informational content that gets traffic - can easily add an ad network to improve revenue
Target more affiliate content which should ranky relatively quickly with DR 52
Home page can be better utilized to distribute link juice to priority pages
Potential Risks
Weak EAT - generic home page, weak about us, little social presence/profiles
Far removed from its peak and may have been hit by the May update
Our Verdict: ★★★★☆ Great opportunity and a high earning site
Company: Empire Flippers
Listing URL: https://app.empireflippers.com/listing/unlocked/49022
Price: $106,249
Earnings: $3,247 L6M
Niche: Automotive
Monetization: Amazon Affiliate
Wordcount (Weglot): 134,474
Ahrefs:
Our Thoughts
This auto site built on an expired domain is an interesting opportunity. There are some quick wins to gain a solid increase in revenue, but there are a number of risks that would make us hesitant. Not only is it built on an expired domain, but there is evidence of low-quality niche edits built, adding to the risk.
Unless you’re looking at a strategic buy, it may not be worth the risk unless you can really negotiate down the purchase price.
Potential Upside
102 keywords ranking 11-20 with 200+ search volume
Adding product tables to ‘best of’ money pages can quickly increase revenue
Unmonetized info pages could use some ads for a small, but quick revenue increase
Potential Risks
Has some low-quality edits
Built on an expired domain
1 page gets 32% of traffic according to Ahrefs
Weak EAT (poor home page, misc. pages, and little social profiles)
Our Verdict: ★★★☆☆ Site with some upside, but has some risks to consider
Social Asset
Company: Swapd
Listing URL: https://swapd.co/t/selling-700k-cat-empire-network-175k-95k-145k-150k-129k/276112/15
Social Platform: Instagram
Niche: Animals
Reach: 700K
Price: Best Offer
Our Thoughts
This listing is for several different Instagram accounts that are about cats. The seller is looking to sell all of them together, but is also open to selling individual ones. These accounts are great for anyone who is already in the pet space or wants to get into it, to add extra social proof and drive related traffic to content or products. The network gets about 35,000 to 55,000 organic followers per day, collectively.
Our Verdict: ★★★★☆ Fast growing Instagram accounts around a particular niche