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What was the name of the company Michael mentioned at 9:00? Was it Assured SEO or something?

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You guys covered a lot of ground on risk in these two episodes. Have you ever considered creating a risk score for websites for sale?

It would take a savvy data geek to backtest the relevant factors (link profile, sources of traffic, volatility/competitiveness of category, content quality score, etcetera) to obtain the initial probability numbers and apply appropriate weighting, but a tool like this would be invaluable to funds and direct investors alike.

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