I think they're definitely trying to drive sales multiples up, but we see the industry slowly moving up. I think it's kind of crazy that they increased multiples that highly, but this mediocre site sold within a few hours:
It doesn't look that attractive - I saw the URL and there was nothing super compelling about the site as well. However, it is at an income level many buyers find appealing - around the 1K mark.
I doubt many people are buying it that high but I believe EF is using price anchoring to drive up the perceptive value of sites.
Interesting(or coincidentally?) to see that today's Empire Flipper listings, the multiples are all between 35x-40X, unlike last week or any week before that. Which is quite a spike, for businesses that are less than 2 years old(mostly), and mostly monetized through Amazon. As a buyer, this is definitely going to scare people off, unless it is truly truly, a "cannot miss opportunity". I wonder if buyers will see it as EF trying to make up the 15% from the buyers to incentivize more sellers to come out and sell.
I think they're definitely trying to drive sales multiples up, but we see the industry slowly moving up. I think it's kind of crazy that they increased multiples that highly, but this mediocre site sold within a few hours:
https://app.empireflippers.com/listing/49277
It doesn't look that attractive - I saw the URL and there was nothing super compelling about the site as well. However, it is at an income level many buyers find appealing - around the 1K mark.
I doubt many people are buying it that high but I believe EF is using price anchoring to drive up the perceptive value of sites.
Interesting(or coincidentally?) to see that today's Empire Flipper listings, the multiples are all between 35x-40X, unlike last week or any week before that. Which is quite a spike, for businesses that are less than 2 years old(mostly), and mostly monetized through Amazon. As a buyer, this is definitely going to scare people off, unless it is truly truly, a "cannot miss opportunity". I wonder if buyers will see it as EF trying to make up the 15% from the buyers to incentivize more sellers to come out and sell.